√ Yes, I want to attend Tell Me More: Using Stories to Persuade with Steve Hughes Wednesday, December 6 , 2017 Live webinar (slides and audio) with chat and 30 day replay* 9:00 am – 10:30 am (Pacific) • 10:00 am – 11:30 am (Mountain) • 11:00 am – 12:30 pm (Central) During our latest monthly webinar, held July 24, 2104, we discussed the importance of speaking in such a manner that our listener understands everything we say. In our culture, we believe people are motivated by facts, by good information, by solid numbers. So, really, the process of sort of the business of storytelling, when we’re talking about companies or just the business of me using stories to convince you or connect with you, is really you create the story then you get it to people, and then you see how it lands and make tweaks. Author Jim M. Perdue gives generously of his more than forty years of courtroom experience to show novice and veteran lawyers alike how to tell a powerful story to motivate an audience. Done correctly, stories engage the audience , causing us to use more of our brain. Instead, by telling them a story, I was taking a risk. . Using Anecdotes to Persuade. ... Before the advent of recording media, people told stories to recall, impress, and persuade. People are naturally wired to be able to hear your stories. The story transformed my abstract concept and made it real for them. Using Stories To Persuade The Affluent “To be a person is to have a story to tell.” ~Isaac Dennison. Find out how to tell an effective business story that will capture your audience's attention. Use the Pyramid Principle; Use the Pyramid Principle to effectively structure your stories. Now that you’re excited to use story to persuade people, here are some tips you can start implementing:. The truth is that stories are the most motivating thing in the world. Once upon a time . Using Data To Persuade People There is strong evidence suggesting that telling stories has a far greater impact on audiences than just spouting inaccessible numbers and data. Stories persuade twice as much compared to using just statistics. Telling persuasive stories is the ultimate form of persuasion that exists. How to Use Stories and Analogies to Influence and Persuade. July 28, 2014 / Don Connelly / Storytelling, analogies and power phrases, What's New / 0 comments. . When you focus on data, your left brain (the logical side) is engaged, but a story will engage both the … Stories shouldn’t always be your go-to tool, Rucker argues. Here is why using stories to help you persuade is effective: By only implying the message, the writer does not explicitly advocate a particular point of view, so people tend not to counter-argue because they have not heard a specific position they can argue against. Using Stories to Persuade. We love to listen to stories even today. Lead with the punchline – it frames the conversation for your audience, and also brings their objections to bear. What’s Your Story? How To Persuade Tips or Methods. EXCLUSIVE Exclusive article or blog for Faunalytics. “If the storyteller is trying to actively persuade an audience, and the facts are weak, the story can obscure those and increase persuasion. It’s just a phenomenal way to communicate and it’s a phenomenal way to persuade. And the CCO stands for create, connect, and optimize. In one rhetorical stroke, the right story establishes a context for your message and a framework for its elaboration and, most important, creates an empathetic connection between you and your audience. “Stories can have either positive or negative consequences for the storyteller,” he explains. So begins Winning with Stories: Using the Narrative to Persuade in Trials, Speeches & Lectures, an examination of the power of the story in the art of persuasion. They got involved. When I told my story, people responded.