. According to a study by USC Annenberg, in 2017, out of 1,100 popular films, just 29.3% of characters were from an "underrepresented racial/ethnic group.” Meanwhile, Strong Black Lead has not-so-quietly made it clear that Netflix isn’t hesitating to carve out space for Black creators, Black stars, and Black audiences. You may be able to find more information about this and similar content at piano.io, "Judas and the Black Messiah" Real People, Fred Hampton Jr. Is a Key Voice for Racial Equity, The 52 Best Black Movies on Netflix Right Now, 25 Civil Rights Leaders of Past and Present, 22 Powerful Martin Luther King Jr. They call Lawson the unofficial “editor-in-chief,” running SBL’s day-to-day operations and public efforts; it was also her idea to launch the “Strong Black Legends” podcast in February, with conversations between writer and host Tracy Clayton and greats like legendary costume designer Ruth E. Carter, actress Loretta Devine, and comedian John Witherspoon. A movie about Black brotherhood, love and taking on two of life's most terrifying prospects; honesty and commitment. As if Netflix didn't already have tons of amazing Black content to binge to our heart's content, they just announced that a brand new slate of some our favorite classic Black sitcoms will be available to stream in the coming months.. With a tweet from the streaming giant's Twitter account @StrongBlackLead, it was announced that seven hit Black shows from the '90s and 2000s are hitting Netflix … You may be able to find the same content in another format, or you may be able to find more information, at their web site. But McLaughlin’s words remind us of something just as important: “We’re not a genre, because there’s no one way to be Black.”. Netflix signe un incroyable clip promotionnel, plaidoyer pour les nouveaux modèles médiatiques afro-américains. “We want our team and viewers to wear those words on their chest because they believe the message is empowering. Video of Strong Black Legends: Kyla Pratt | Strong Black Lead | Netflix for fans of Netflix. Masthead, ← Bootstrapping 101: How to Launch Your Startup Without Investors, ← McDonald’s Surprises Teen Entrepreneur with $25,000 on the “Tamron Hall Show”, 100 Founders of Change by American Express, Chasing Success Podcast by JP Morgan Chase, Elevate Black Podcast sponsored by Fifth Third Bank, Commitment Counts Podcast sponsored by Fifth Third Bank, Bootstrapping 101: How to Launch Your Startup Without Investors, McDonald’s Surprises Teen Entrepreneur with $25,000 on the “Tamron Hall Show”. After all, Dear White People's lead character Samantha White has quite a different viewpoint from Orange Is the New Black's Crazy Eyes...just like She's Gotta Have It's Nola Darling has nothing in common with Family Reunion's Cocoa. 2018's new spin was released during the BET Awards that June, opening with 17-year-old Caleb McLaughlin—star of the Netflix sci-fi drama Stranger Things—powerfully narrating each line. Netflix’s marketing arm Strong Black Lead is a case study in the effectiveness of not only hiring people of color, but giving them the tools to make their ideas a reality. The initiative has evolved into a proud platform for black creatives in Hollywood to be recognized among their peers and community, showcasing their achievements along the way. Quotes, Jennifer Hudson Is Starring as Aretha Franklin. “We want Strong Black Lead to be bigger than just our team—we want it to be something that people are proud of,” says Myles Worthington, a manager of brand and editorial at Netflix. Worthington started out small, with a monthly newsletter sent to Black media outlets and journalists highlighting their content for and by people of color. And last year’s relatable commercial featuring Black women Netflix-and-chilling with face masks, nail polish, and bubble baths instead of dates? Currently, only 6% of Netflix’s employees are African American. About This week, Tracy sits down with Kyla Pratt - the Hollywood legend who’s been getting to the entertainment bag since the age of 8. Viewers needed to know that Netflix was a champion for their stories—an at-your-fingertips, millennial-friendly equivalent to television mainstays like cable's BET and TV One. Those are the first words spoken in “A Great Day in Hollywood,” a Netflix advertisement that debuted last year featuring Black creators. The slogan quickly picked up steam on Twitter, with Latino and LGBTQ communities joining in the conversation. “It's about being a lead and being comfortable in your Blackness in every scenario.”. “We want Strong Black Lead to be bigger than just our team—we want it to be something that people are proud of,” says Myles Worthington, a manager of brand and editorial at Netflix. It’s diversity of thoughts, behaviors, and characters. SistersInc. ️” strongblacklead Verified Oprah Magazine participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. “We want our team and viewers to wear those words on their chest because they believe the message is empowering. BE 100s added by KEISUKE_URAHARA. The Editorial and Publishing team brings the joy of watching Netflix into the social feed, entertaining fans anywhere they spend their time outside of the service, so they discover new titles to watch and talk more about Netflix. Since 1970, BLACK ENTERPRISE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. Plus, a 2017 Color of Change report found that compared to other cable networks and streaming services, Netflix had the most shows with either no Black writers or just one. I’m going to start trying some things out!'”. Strong Black Lead means so much more than just the lead character—it’s something that you can feel deeply inside of yourself.” entertainment industry Netflix podcasts previous post The clip was inspired by the historic 1958 “A Great Day in Harlem” photograph that showcased the golden age of jazz musicians. #OnMyBlock season 3 is officially in production babyyyyy!!!! Netflix Adds Sitcoms ‘Sister, Sister,’ ‘Moesha’ to ‘Strong Black Lead’ Slate “The goal of Strong Black Lead is to celebrate and lift up black Hollywood. Strong Black Lead is a sub-brand of Netflix that amplifies content specifically targeted to various slices of the Black experience. Netflix -This week, Tracy sits down with Kyla Pratt - the Hollywood legend who’s been getting to the entertainment bag since the age of 8.... video. cnx.cmd.push(function() { As he began to see an increase in coverage, he decided it was time for Netflix to broadly publicize their diverse stories. Jun 13, 2019 - 17.9k Likes, 318 Comments - Strong Black Lead (@strongblacklead) on Instagram: “ #whentheyseeus” strong black lead. Strong Black Bae is a digital series started by Netflix’s Strong Black Lead account, and it is aimed at “putting the spotlight on the hottest and finest talent in the game.” “This is a new day. 6,583 Likes, 79 Comments - Strong Black Lead (@strongblacklead) on Instagram: “Did y'all know that she's an LA native AND she got her love of acting from watching her mom act in…” strongblacklead Strong Black Lead: Three iconic sitcoms on Netflix SA this November Netflix SA is streaming three much-loved shows – 'Sister Sister', 'Girlfriends' and 'Moesha'. To her, its success was further proof that the streaming service could only benefit from speaking authentically to its audiences. added by rakshasa. That was Lawson’s brainchild, too. Guests on this season will include Leon Robinson, Kyla Pratt, Bill Bellamy, Blair Underwood, Shar Jackson, Elise Neal, Taye Diggs, Omar Epps, Bumper Robinson, and Debbie Allen. And at the end of April 2019, Strong Black Lead’s Twitter account announced that a new classic film from Black cinema would be streamed on the platform every month. He asked his bosses if there was anyone dedicated to promoting the company’s Black stories. “So I was like ‘Oh, okay. Our editors handpick the products that we feature. “We want our team and viewers to wear those words on their chest because they believe the message is empowering. }); EVENTS Netflix has been curating a library of black film classics in its streaming library in addition to producing its own original content. We may earn commission from the links on this page. playerId: 'ed6a0c30-e1be-43e7-bdfb-89bddf971136' This content is imported from YouTube. Your Money, Your Life, LATEST LISTS “Black Twitter is a real thing, and you better come correct,” she said of the nickname for the social media platform’s African American community. pic.twitter.com/YjAgdFVebh, Lawson adds that authenticity both behind the scenes and in front of it is key. ABOUT In addition to attention-grabbing advertisements like “A Great Day in Hollywood,” they produce YouTube interviews with the stars of their most popular shows, put out a regular podcast, and engage with viewers via @strongblacklead on social media. So far, the team's main goal has been to remind viewers of the richness of the Black experience—while also celebrating it. Built from the ground broken by legends. “I consider myself the audience, so when I watch something I think, ‘This is exactly what people are gonna freak out about,’ or, ‘This is what the response will be to it,’” she says. 3,068 Likes, 50 Comments - Strong Black Lead (@strongblacklead) on Instagram: “New, black, and popping on Netflix this month - right on time for cozy season. (And we still can't believe they let go of One Day at a Time.). B.E. Playing kings and queens of our neighborhoods. 1997's B*A*P*S, starring Halle Berry. First up? kyla pratt. There weren't. Coming off of #TheFirstTimeISawMe is when we decided we needed to officially create this space online and build a community for this audience.”, Of course, Watson Banks is an executive whose job is to make Netflix look good—so it’s important to note that not everything is perfect at the streaming service, which is the largest producer of original content on television. De Moesha à la série Sister Sister, Netflix vient d’annoncer la diffusion de ces classiques des années 90 et début années 2000. Moesha - Aug 1 The Game S1-3 - Aug 15…” Strong Black Lead means so much more than just the lead character—it's something that you can feel deeply inside of yourself.”. A new day, indeed. dedicated to all netflix fans. ), For @Ava DuVernay, representation is more than skin deep. And yes, the streaming service still has a lot of work to do. The Old Guard (2020) Carnage Count. Management fired public relations chief Jonathan Friedland, a reported $60 million three-project deal with Netflix, commercial featuring Black women Netflix-and-chilling, 19 Black TV Shows to Binge-Watch This Year, The Ending of Netflix's "Behind Her Eyes", Netflix Announces Slate of Classic Black TV Shows, 27 Netflix Shows with Strong Female Characters, The True Story Behind Netflix's Unbelievable, One Day at a Time Is TV's Best Feel-Good Show. From the company’s Strong Black Leads sub-brand, which aims to amplify Black voices and stories, to their recent acquiring of several classic Black sitcoms, the streaming service has continued to place Black thespians front and center. As they each look defiantly at the camera, the message is clear: They’re Black and here to stay. Entrepreneurs Summit But it’s also about understanding the many shades and layers of its audience—because, as McLaughlin put it in “A Great Day in Hollywood,” there is “no one way to be Black.”, “It's important not just in our community, but for people outside of it, to see what Blackness looks like,” says Worthington. Strong Black Lead means so much more than just the lead character—it’s something that you can feel deeply inside of yourself.”. This week, in our special season two finale, Tracy sits down with the legendary triple threat Debbie Allen. #FirstTimeISawMe pic.twitter.com/CMRoBeRWHc. In a post shared on Instagram, illustrator and street artist, Karabo ‘Poppy’ Moletsane shared an exciting new collaboration with online streaming giant, Netflix, and Strong Black Lead.The multi-talented creative shared a portrait of what she created for the first African original series, Queen Sono, featuring South African Actress and TV personality, Pearl Thusi. 653.7k Followers, 658 Following, 2,439 Posts - See Instagram photos and videos from Strong Black Lead (@strongblacklead) Strong Black Lead means so much more than just the lead character—it's something that … Why not just hire the people who love and geek out about our content to do the work for us?’”, The formula for Strong Black Lead’s success sounds simple enough: Gain the recognition and confidence of people of color by not just saying you support them, but by showing it, both in the work environment, the product, and the messaging. }).render('1d3c91afdc734b3b8be5e8893d174562'); “We saw that we have more content for the African American audience—and more talent—than all other cable and broadcast networks combined,” Watson Banks says. And coincidentally, that "Great Day in Hollywood" moment debuted just two days after the company fired public relations chief Jonathan Friedland for using the n-word. Next, viewers are waiting to see what comes out of production deals with names like Shonda Rhimes, Kenya Barris, and Barack and Michelle Obama, who are all slated to release projects on the streaming service within the next few years. Despite outcries for more diversity—like the hashtag #OscarsSoWhite that was sparked after the 2016 Oscars were...well, so white—the entertainment industry as a whole is still struggling to consistently release diverse content. “We want Strong Black Lead to be bigger than just our team—we want it to be something that people are proud of,” said Myles Worthington, a manager of brand and editorial at Netflix. Contact For more stories like this, sign up for our newsletter. Une occasion pour les plus jeunes de découvrir ces séries. To Worthington, the solution was simple. Partnership Solutions Tracy sits down with the always working, Elise Neal! Strong Black Lead launched in Feb. 2018 with the goal of engaging and empowering black viewers with content that highlights their culture. The original image was shot by photographer Art Kane for Esquire magazine in the summer of 1958 showcasing the golden era of jazz musicians. !function(n){if(!window.cnx){window.cnx={},window.cnx.cmd=[];var t=n.createElement('iframe');t.display='none',t.onload=function(){var n=t.contentWindow.document,c=n.createElement('script');c.src='//cd.connatix.com/connatix.player.js',c.setAttribute('async','1'),c.setAttribute('type','text/javascript'),n.body.appendChild(c)},n.head.appendChild(t)}}(document); (For Pride Month 2018, Netflix partnered with GLAAD using the same hashtag to celebrate LGBTQ representation. 49.6k Likes, 6,202 Comments - Strong Black Lead (@strongblacklead) on Instagram: “The following classic shows are coming to @Netflix(US). Based off of Oscar winner Lupita Nyong’o’s New York Times bestselling book, … No, Netflix isn't the only place to get content. “...Representing a limitless range of identity. Privacy Policy That very notion is the magic sauce behind Netflix’s Strong Black Lead, a team of Black executives at the streaming giant that are amplifying the service’s content for people of color. The group included Alfre Woodard, buzzy screenwriter and actress Lena Waithe, Orange Is the New Black star and transgender activist Laverne Cox, and directors Ava DuVernay and Spike Lee—to name a few. LISTEN, we’ve heard you, we need more classic Black films on @Netflix.Each month, for the remainder of the year, @Netflix (US) will have a rotation of throwback films. In June 2019, the group debuted a historic commercial spot–inspired by the iconic photograph “A Great Day in Harlem”–during the BET Awards featuring more than 47 prolific black creatives starring on Netflix that went viral. With relatable marketing campaigns, real-time social media conversations, and a constant push for more Black content, the streaming service is unapologetically celebrating the experience of people of color—and encouraging the rest of us to do the same. Black Men XCEL In addition to the podcast interviews, photographers Justin Fraizer, Noémie Marguerite, and Juan Veloz will capture the 10 legends sitting like kings and queens in an iconic peacock chair at Picrow Studios in Los Angeles. They also respond to fans’ theories—and, yes, occasionally post hilarious memes debunking them. “All of our freelancers, editors, and people who run our social are Black individuals. Netflix has been putting an emphasis on Black talent and the influence our culture has had on entertainment since the outset. Our goal is to be the world’s largest and most influential entertainment publisher. Viewers have spent hours on their couches with the likes of On My Block, Luther, and When They See Us, DuVernay’s groundbreaking series about the Central Park 5. Then there was Beyoncé’s own record-shattering documentary chronicling her Coachella performance, Homecoming, the first of a reported $60 million three-project deal with Netflix. #FirstTimeISawMe featured African American critics, influencers, and film lovers—plus celebrities like Waithe and the cast of Dear White People—opening up about the first time they saw themselves reflected in a small or big screen character. strong black legends. Strong Black Legends: Kyla Pratt | Strong Black Lead | Netflix. By spring 2017, there was a core group of marketers, publicists, and social media experts using their positions as Black and brown tastemakers in entertainment to ensure that every person bingeing content felt represented when they logged onto Netflix. But at 17%, in 2017 the streaming service still had the highest percentage of shows with a Black showrunner—six out of 36 original series. BLACK ENTERPRISE is the premier business, investing, and wealth-building resource for African Americans. You may be able to find the same content in another format, or you may be able to find more information, at their web site. In August 2017, Strong Black Lead launched their first social media campaign, in partnership with The Huffington Post’s vertical Black Voices. A small group at the streaming service is changing the way Black audiences connect with entertainment. The tweet got over 19,000 likes. The company announced that it will bring back the Strong Black Lead podcast on March 3 for the second season of Strong Black Legends. C’est avec une grande surprise que l’annonce de l’arrivée de ces séries sur Netflix est accueillie. !” With Black creators working behind the scenes, that palpable excitement is genuine—and as Watson Banks points out, it builds a trusted connection with their followers. This content is imported from Twitter. Women of Power Summit The weekly show focuses on black Hollywood’s accomplishments over the years while spotlighting the powerhouses that are driving the culture. La nouvelle provient de la partie « afrocentrée » de Netflix, Strong Black Lead. The podcast was designed to celebrate individuals whose works have shaped Hollywood and black entertainment culture. Defeating larger than life forces trying to flip our world upside down. Slowly, the camera zoomed out to reveal McLaughlin surrounded by 47 groundbreaking artists—all Black, and all who've found a home at the streaming service. We stand up on any stage and every screen.”. And since Color of Change’s findings were published, even more content has been added to Netflix’s roster, with Quartz estimating that the company added 1,500 hours of original programming for U.S. subscribers in 2018. They get into everything from her breakout role as Yvonne in T.V. We’re so excited to announce SULWE, the animated musical, is coming to Netflix! Maya Watson Banks, Netflix’s director of brand and editorial, arrived at the company just as #FirstTimeISawMe was rolling out. cnx({ Fast Company Follow And I’m beyond elated to announce that the first film will be none other than… B*A*P*S pic.twitter.com/yXNwRTIuzZ. Registry of Corporate Directors. “They can smell bullsh*t a mile away when something's not real, or they're being pandered to.”, "Alexa, play BROWN SKIN GIRL by @Beyonce." Women of Power TECH, PODCASTS If Netflix is a champion of the Strong Black Lead, then where are our Black teen leads in romances? netflix. She also oversees the team’s popular Twitter account, sending messages to more than 95,000 followers that sound just like a text from your BFF: “AYEEEEEEEEEE WE BACK!! The creation of the group started with Worthington, who had the idea when he first arrived at Netflix in 2016 as a manager in consumer public relations. One partner, Netflix, has also proven that they continue to prioritize Black stories, making ‘Strong Black Leads’ not just an Instagram page, but a movement. SBL is overseen by Watson Banks as the director of brand and editorial, and is comprised of a team led by Worthington, along with Lawson, Kimberley Okereke in brand and editorial marketing, and Danielle Howe, the group’s community manager. A day for our generation to see untold experiences of our Blackness.”. But with Strong Black Lead, they're helping viewers feel more comfortable every time they sit down for a binge watch, knowing that no matter what they look like, they can find entertainment with someone that reflects them, whether they're savvy, ambitious, awkward, joyful, or everything in between—with just one click. Each episode, host Tracy Clayton, former host of the critically acclaimed Another Round podcast, interviews living legends from iconic black sitcoms and movies revealing the untold stories of their rise in Hollywood along with their career-defining moments. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. “The Essences of the world weren't writing about our content, because we weren't pointing out the projects that catered to what the Black audiences were looking for,” he says. “We really wanted to position Netflix as a destination—as a home—for these stories. Netflix Strong Black Lead Announces Girlfriends, Moesha, Sister Sister, The Game, And More Black Shows Are Coming Soon [Video] Posted on July 29, 2020 - By hiphopobama Bossip Video INFORMATION
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